Kristi Noem and the Art of Failing Upward

Gov. Kristi Noem speaks at the South Dakota Republican Party Monumental Leaders rally Friday, Sept. 8, 2023, in Rapid City, S.D. (AP / Toby Brusseau)

Some people should never be allowed to venture their thoughts into print; others, for the sake of society, absolutely should. It’s a good thing Kristi Noem decided to, because she ended up showing us exactly who she is.

In her memoir, No Going Back: The Truth on What’s Wrong With Politics and How We Move America Forward, Noem described, among other things, killing a dog and a goat. The passage quickly sparked outrage online and across political media. Regardless of party affiliation, most people can recognize that casually recounting the killing of a dog in a political memoir is, at the very least, a strange political judgment.

But the memoir reveals more than just Noem’s personal instincts. It paints an eerie picture of modern politics: a system that increasingly rewards individuals who rely on spectacle, moral grandstanding, and performative toughness.

The controversy surrounding Noem did not exist in isolation. It arrived at a moment when her leadership was already under heavy scrutiny.

Earlier this year, Noem faced intense questioning during congressional hearings about her handling of the Department of Homeland Security and a controversial $220 million government advertising campaign that prominently featured her promoting immigration enforcement policies. During those hearings, she told lawmakers that Donald Trump had approved the campaign. Trump later publicly denied authorizing the spending, placing Noem in the uncomfortable position of appearing to contradict the president during sworn testimony.

The hearings were only one part of a broader storm of criticism. Lawmakers and journalists had already raised questions about the cost of the ad campaign, the awarding of contracts connected to political allies, and several controversial immigration enforcement operations carried out during her tenure. The pressure eventually reached the White House.

In early March, Trump announced that Noem would be removed from her position as Secretary of Homeland Security and replaced by Senator Markwayne Mullin. At first glance, the move looked like a clear example of democratic accountability. A controversial official faced criticism, lost the confidence of political leadership, and was removed from office.

But the story did not end there.

Instead of leaving government altogether, Noem was immediately reassigned to a newly created position: Special Envoy for the “Shield of the Americas” initiative, a regional security project focused on cooperation between the United States and Latin American governments to combat drug cartels, coordinate border enforcement strategies, and address organized crime across the Western Hemisphere.

In practice, the role keeps her within the same national-security policy ecosystem she operated in before. While the title is different and the visibility is lower, the work still involves coordinating security policy and advising on regional strategy.

The headlines emphasized that she had been fired — emphasis on fired. Yet the practical outcome looked less like removal and more like reassignment, which raises a question: how much power does public opinion actually have in modern democracy?

Democratic systems are supposed to be built on accountability. When public officials lose the confidence of the public, the system is supposed to remove them from positions of power. Public outrage, elections, and political pressure are meant to translate into real institutional consequences. This is power that is supposed to be in the hands of people.

But situations like the Noem controversy suggest something slightly different may be happening.

Modern political systems have become extremely good at absorbing outrage without fundamentally altering who holds power.

Officials may resign from one position only to reappear in another, titles may change, and responsibilities shift. Headlines declare consequences. Yet the underlying structure of political influence often remains remarkably stable. In other words, the system adapts just enough to relieve pressure without actually redistributing power.

This dynamic may help explain why younger generations are increasingly skeptical of political institutions.

Surveys consistently show declining trust in government among young Americans. A national poll conducted by Gallup found that roughly half of voting-age members of Generation Z report having “very little” trust in the federal government, while 53 percent say they have very little trust in Congress.

A youth survey from Harvard’s Institute of Politics found that only 19 percent of young Americans trust the federal government to do the right thing most or all of the time.

Looking at episodes like the Noem controversy, it is not difficult to understand why.

Public outrage was widespread, media coverage was relentless, and political consequences appeared immediate. Yet the outcome was far less dramatic than the headlines suggested.

Noem did not disappear from the political system. She simply moved into a different corner of it.

An important note is the way public discourse surrounding figures like Noem unfolds. Political controversies now explode across television networks, newspapers, podcasts, and social media platforms simultaneously. Outlets across the ideological spectrum produce endless commentary dissecting every detail of the scandal. The result is a massive wave of attention — but not necessarily a massive shift in political power.

Instead, public debate often fractures into competing narratives. One side focuses on the outrage itself. The other focuses on defending the official in question. The discussion becomes a political spectacle, generating attention, engagement, and endless commentary.

Meanwhile, the institutional outcome quietly settles into something far more modest than the initial outrage suggested.

Kristi Noem’s story, then, is not really about one politician or one controversial memoir. It is about how modern democracies manage political anger; public outrage erupts. Media coverage intensifies. Officials appear to face consequences. And yet, more often than we might expect, the system itself barely moves.

While the public debates whether killing a dog is worse than killing a goat, the structure of power quietly carries on.

The Zeitgeist aims to publish ideas worth discussing. The views presented are solely those of the writer and do not necessarily reflect the views of the editorial board.